Introducing Our Google Remarketing Service
Thanks to the rise of the internet and giant advertising platforms such as Google, even the smallest of companies can be transformed into international corporations through the power of digital marketing. If you’ve already advertised on Google, you probably already know that a small investment can pay dividends. However, you might not be using all of Google’s advertising channels to your advantage. When most people consider advertising on Google, they think about PPC campaigns that can get their website into the sponsored results section on Google’s search engine results pages. However, there is another powerful way to reach your target customers while ensuring your marketing budget stretches as far as possible.
Remarketing refers to the process of displaying adverts to potential customers who’ve already visited your website or shown interest in your products or services. Have you noticed that when you leave a website, you often see adverts from the same website elsewhere on the web? That’s because when you visit a website, a cookie stores that information on your browser, allowing advertisers to retarget you with content you’ve already looked at. In short, remarketing is a cost-effective way to maximise your customer base, build brand awareness, and get the most from your advertising investment.
Why You Should Take Google Remarketing Seriously
Google remarketing is one of the most powerful ways to target customers at each stage of the buyer’s journey, but it’s crucial to understand the online buyer’s journey to develop an effective strategy. For example, if you run an online clothing store and entice somebody to read a blog about the latest in women’s fashion, there’s little point in trying to retarget those customers with adverts focused on men’s shoes. You need to target your potential customers with different types of content, namely informational and transactional.
Informational content is exactly how it sounds – its purpose is to provide a reader with the information they’re looking for, whether they need to solve a problem or require an answer to a question. If you can provide them with such information with a remarketing campaign, you may be able to encourage them to learn more about your services.
Transactional content is aimed at online users who are almost ready to commit to a purchase. If a user browses your product pages, you can then retarget them with relevant content across other websites in the Google Display Network. In fact, you can often use remarketing to target customers who abandoned a shopping cart on your website. By displaying the products they almost purchased in adverts on other websites, you can convert them into customers, increasing your online revenue in the process.
Remarketing campaigns are highly beneficial for many reasons, such as:
Build brand awareness
The most successful businesses are the ones that are instantly recognisable. You need people to know what your company is all about if you want to boost your brand awareness and establish yourself as an industry leader. By displaying your adverts across the Google Display Network via a remarketing campaign, you can make sure that only the right people see your marketing communications. If you can make sure your company sticks in people’s minds, you’ll be the first company potential customers think of the next time they require your products or services. Ensuring your remarketing campaign only targets the right people can be a challenge, unless you work with the experts at our leading Sydney-based agency.
Increase website traffic
Remarketing campaigns can have a positive effect on your search engine optimisation (SEO) efforts. There are many factors that affect your ranking on Google, and how much traffic your website receives can significantly improve your position on the search engine results pages. If you want to drive traffic to your website, you need to get your ads in front of people who are already interested in your products or services. That’s what our experts are here for.
Generate more revenue
Needless to say, while increasing your website traffic and brand awareness is crucial for the sake of your company’s success, the ultimate goal of your advertising campaigns is to generate more sales. We’ll not only make sure your adverts get seen by the right people, but we’ll also ensure they entice users to visit your website. Then, we’ll create landing pages that convince people to invest in your products or services.
Improve your conversion rate
By optimising your landing pages, we can maximise your conversion rate, helping you increase your revenue stream, customer base, brand awareness and more. The more often people see your adverts, the more memorable your brand will be, which will ultimately lead people to think of your company first the next time they need your services. As such, we can improve your conversion rate and SEO efforts in the process.
Learn More about Google Remarketing with Move Ahead Media
At Move Ahead Media, we’re veterans when it comes to digital marketing and Google remarketing campaigns. In fact, we’ve been helping companies in the UK, Thailand and Australia for over a decade, and we have a proven track record of success. If you want to retarget customers to maximise your conversion rate and increase your sales and reach, we’re the agency to call.
In addition to remarketing campaigns, we also specialise in search engine optimisation, pay per click advertising, Bing Ads, social media advertising, and much more. We’re a holistic digital agency in Sydney that can develop, execute, monitor and optimise a comprehensive and well-researched digital marketing strategy for your company, and we guarantee results. Learn more about remarketing, AdWords and our free Google Ads audits by calling our professionals today. We look forward to telling you precisely how we can help your company.